ICFE eNEWS #07-06 - April 30th 2007
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Treasury Releases "Choose to Save" Television Commercial during National Financial Literacy Month

WASHINGTON -  The U.S. Treasury launched its first financial education television commercial this week to encourage Americans to save for important life events. The "Choose to Save" public service announcement, a product of a partnership with the American Savings Education Council (ASEC), arrives during national financial literacy month and promotes free government Resources for financial planning available on the website MyMoney.gov and toll-free hotline 1-888-MyMoney.

The 30-second public service announcement, part of ASEC's broader Choose to Save series of radio and television spots, can be found at www.treas.gov/financialeducation. The National Association of Broadcasters is nationally distributing the commercial, which was created at WJLA-TV in Washington, D.C.

"The goal of this television spot is to make more Americans aware of the federal government's treasure of free, non-biased financial planning Resources," said Deputy Assistant Secretary for Financial Education Dan Iannicola, Jr. "Before the MyMoney.gov website, this information was all a hidden treasure, spread across more than 20 government web sites. This commercial tells everyone that now they only need to know one place to visit."

The ad directs viewers to the federal government's one-stop shop website for personal finance information. The MyMoney.gov website, available in both English and Spanish, has links to materials that teach the importance of saving for retirement, managing credit cards, investing, avoiding scams and many other useful subjects. Users can also test their financial literacy knowledge with the Money 20 quiz.

The April release of the Choose to Save commercial coincides with Financial Literacy Month, a national observance to promote wise money management. The month has been recognized by resolutions by both houses of Congress and with events across the country.

"Managing your money is a year-round job, but this month we join with our financial literacy partners in government, business and the non-profit world to encourage Americans to take the first steps to learning more about their money," Iannicola said. "With that knowledge Americans have the power to plan a secure financial future."

Treasury heads the Congressionally-mandated Financial Literacy and Education Commission. The 20-agency federal commission created the MyMoney.gov website and toll-free hotline in October 2004 and released a national strategy for financial literacy in April 2006.

ASEC and ChooseToSave.org are educational programs of the nonpartisan Employee Benefit Research Institute.

Choose to Save Commercial

-- John MacDonald
Director of Media Relations, EBRI
202-775-6349, macdonald@ebri.org


About the ICFE:

The Institute of Consumer Financial Education (ICFE) was founded in 1982 by the late Loren Dunton (creator of the Certified Financial Planner (CFP) designation).  The ICFE is dedicated to helping consumers of all ages to improve their spending, increase savings and use credit more wisely. 
The ICFE is an award winning, nonprofit, consumer education organization that has helped millions of people through its education programs and Resources. It publishes the Do-It-Yourself Credit File correction Guide, which is updated annually. The ICFE has distributed over one million Credit/Debit Card Warning Labels and Credit/Debit Card Sleeves world wide.

The ICFE became an official partner with the Department of Defense/Financial Readiness Campaign in June of 2004.The ICFE was an active partner in the California Student Debt Resource Awareness Project (CASDRAP) which resulted in a new web site: (studentdebthelp.org).  CASDRAP disbanded in 2010, shortly after the web site project was completed.  In 2011 the ICFE assumed the single sponsorship of the (studentdebthelp.org) web site and is now responsible for its content and operation.

The ICFE is also an on-line help for consumers who spend too much.  ICFE's spending help was featured in PARADE Magazine in the Intelligence Report section. The money helps and tips are from the ICFE's Money Instruction Book, our course in personal finance.

Visit the ICFE's other web sites at: www.financial-education-icfe.org and studentdebthelp.org.  Both sites helps consumers and students with mending spending, learning about the proper use of credit, budget and expense guidelines, how to set up and implement a spending-plan and also how to access financial education courses and how to teach children about money. Other ICFE services include: Ask Mr. G,  a free eNews, and an online resource center for students, parents and educators, plus financial education learning tools and a book store.

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